A leading international executive, writer and keynote speaker for over 25 years, Rinaldo Brutoco is widely recognized as a practical visionary, change agent and futurist. Rinaldo uniquely combines theory and practice to assist executives and organizations in adapting to change with "breakthrough" ideas.
An expert in emerging technologies and industries, Rinaldo was Founder and President of the nation's first pay cable television operation, Optical Systems Corporation, as well as Chief Executive Officer of one of the first companies to offer over-the-air television transmissions of major motion pictures, Universal Subscription Television. While CEO at Universal Subscription Television, Rinaldo oversaw an equity infusion of $30 million, launching broadcast television operations in Boston, New York, San Francisco and other major markets, achieving gross annualized revenues of $35 million in its first three years. For 13 years, He also served as the Chairman of Logical Data Management, which pioneered distributed data processing and high-speed data transfers.
An accomplished futurist, Rinaldo has served on the board of The Men's Wearhouse, a $2-billion-dollar retail sales New York Stock Exchange company, for over a decade from its initial IPO to the present time. During that same time period, he was CEO and Chairman of the Red Rose Collection, which was named for three consecutive years to Inc. magazine's 500 fastest-growing privately held companies. Among many other distinctions, Red Rose served, for the last twelve years of Mother Teresa's life, as the sole distributor of her personally endorsed biographical motion picture.
Savvy in both legal and financial transactions, Rinaldo pioneered the concept of Direct Public Offering of stock by selling shares of stock directly to his customers. He also achieved significant legal prominence when, at the age of 25, he became the youngest attorney to argue before the California Supreme Court and won what at the time was the largest class action lawsuit in the history of the United States.
In 1986 he founded, and currently serves as President of, the World Business Academy, a collaborative network of mindful individuals collectively exploring the leading edge of business and a pre-eminent publisher of new paradigm business literature. He has also served on numerous non-profit boards including The Gorbachev Foundation, Institute of Transpersonal Psychology, State of the World Forum, the Center for Earth Concerns, Omega Point Institute and the Brutoco Family Foundation, adding to his ability to transform companies through a multi-disciplinary approach.
He is the co-author of Freedom From Mid-East Oil, and a college textbook on nuclear energy, Profiles in Power, published by Simon & Schuster in 1997. He also has been the contributor to, or principal author resource for, several other books including Winning the Innovation Game and New Paradigms in Business. He has also been the author of numerous articles in various publications and a featured speaker at senior-level executive meetings throughout the world for more than two decades.
On moving to Ojai, California, Rinaldo formed The ShangriLa Consulting Group where he consults, as principal, on the leading edge of business, international micro and macro economics, internet and technology architecture strategies, relationship building, enterprise stakeholdership, servant leadership, technology, finance and future studies. Rinaldo was also Chairman of the Ojai Film Festival.
Rinaldo obtained a degree with highest honors in Economics and Philosophy in 1968 from Santa Clara University and a Juris Doctorate, Order of the Coif, from UCLA School of Law in 1971.
Academy Articles by Rinaldo Brutoco:
• The Wisdom of Two Generals
• The Global Family's "Business"
• Member Alert - September 25, 2001
• The New Paradigm of Governance: The Demise of the Imperial CEO
• Tribal Values: Guidelines for CEO Succession
• Living in the Questions: The 2006 Global MindChange Forum