The EthicMark® is an emblem and annual award that recognizes outstanding marketing, advertising, and public relations campaigns and communications designed to uplift the human spirit and society.
The EthicMark® Award’s mission is to foster a transformative shift in the advertising field by demonstrating the power of media campaigns to further the public interest while furthering legitimate private interests.
The media has tremendous power to shape social attitudes and values, and therefore to serve as a tool to empower individuals and society to find solutions to the pressing social, political, and environmental challenges of our times. The EthicMark® Award recognizes socially responsible media campaigns by businesses, non-profit organizations, or individuals, using either the old media—print, radio, and television—or the new media—internet, cable, and wireless communications.
Memo to Presidential candidates: "political advertising produces more than hot air...specifically, tons of greenhouse gas emissions." The Institute for Sustainable Communication has challenged the campaigns to cut the carbon from their daily $250,000 to $300,000 advertising, and to attend the Green Media Show in Boston, October 1st and 2nd. The "cost of offsetting the footprint of a $50 million dollar campaign would be $30,000--less than 1% of the cost of the campaign."
Don Carli of the Institute says that "leading brands such as Tim, Inc., Timberland, and Patagonia are examining the carbon footprint of advertising media...why not political advertisers?"
